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Brand New Brand Thinking: Brought to Life by 11 Experts Who Do

Brand New Brand Thinking: Brought to Life by 11 Experts Who Do

Author:
Pages: 723
ISBN: 0525953612
Language: English

Brand New Brand Thinking seeks to pull together recent ideas in advertising, with suggestions on what to do in practical terms. Each chapter has been contributed by a different expert who has something to say on the traditional themes of strategy, research, creativity and collaboration.








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